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The smoking industry has taken a big hit over the past few years. With companies such as Camel and Marlboro losing out profit on the market because of people's desire to quit, purely based on the health drawbacks, they have been forced to make a healthier alternative.
This is where the implementation of light cigarettes came in, as they contain less of the harmful chemicals normal cigarettes do but help you quit. Therefore by charging the same price as you would for normal cigarettes and then selling the normal cigarettes for cheaper, smoking is affecting a larger audience of people trying to quit and people looking to buy cigarettes for cheaper.
